Your pricing matters more than you realize. It colors consumer perception of your brand for the foreseeable future. If their perception of your brand doesn’t align with what they’re looking for, or if your pricing is not optimal, you can kiss those sales goodbye. When it comes to your pricing, the minimum advertised price you set with resellers is either helping or hurting your brand.
Our brand new infographic explains why brand and price protection matter in retail today. In addition, we break down strategies to:
- Make sure you have the competitive data you need to set an effective MAP policy
- Get resellers to uphold your MAP pricing
- What to do when you’re plagued by repeat MAP violators
- How to handle grey market sellers
Check out our joint infographic with Vorys below and don’t forget to register for our webinar to learn more on April 13th at 10 am PST.